Press Room 2018-01-29T16:56:21+00:00


Press Room

Large Crowd Gathers at Herrell’s to Eat Ice Cream for Breakfast

NORTHAMPTON, Mass. (WGGB) – On Saturday, a large crowd gathered at Herrell’s Ice Cream in Thornes Marketplace to eat ice cream for breakfast!  The ice cream breakfast is a fundraiser to benefit Whole Children, an organization that provides classes for children and teens of a abilities and skill levels.  On the menu was waffles & Ice Cream, Cereal Smoosh-ins, Coffee ala Mode, Muffins, and more.

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February 7th, 2015|Press Room|

Ice cream for breakfast? Herrell’s in Northampton Serves up Coffee, Waffles, Cereal, Ice Cream

NORTHAMPTON — Want some ice cream with your coffee? On Feb. 7 Herrell’s will sponsor a National “Eat Ice Cream for Breakfast Day” to benefit Whole Children.  The event will be held from 9 a.m. to noon and the menu will include waffles and ice cream, cereal Smoosh-ins®, coffee a la mode, hot cocoa, muffins, breakfast ice cream flavors and more.

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January 20th, 2015|Press Room|

Taking Advantage of Small Business Saturday

NORTHAMPTON, Mass. (WWLP) – If you missed out on Black Friday, Saturday is your chance to shop til you drop while supporting local businesses. Some people shopped til they dropped on Black Friday, but others waited specifically for Saturday. Saturday is Small Business Saturday, a day to support local stores during holiday shopping. Katie Rennie, owner of 25 Central clothing store in Thornes Marketplace in Northampton told 22News, “Everyone’s excited to get out and support local businesses, shop locally, and they’re a little more enthused by that I think.”

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December 2nd, 2014|Press Room|

Black Friday is Not so Black in Downtown Northampton

NORTHAMPTON — There wasn’t much black about Black Friday in Northampton, with people shopping under giant artificial snowflakes before going out in the snow-filled streets. Although synonymous with deals on the day after Thanksgiving, “Black Friday” originated in Philadelphia, where it was used to describe the heavy and disruptive traffic that would occur on that day. Later, it indicated the turning point for many merchants who lost money from January through November and only operated in the black after Thanksgiving.

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December 2nd, 2014|Press Room|

Holiday Shopping in Full Swing at Thornes Marketplace

NORTHAMPTON, Mass. (WWLP) – Thornes Marketplace may not get the Black Friday rush of the big box stores, but they like it that way. Instead, the retailers in Thornes cater to customers who want something unique. This Christmas, people are buying scarves and hats, they’re buying cookware, books, meaningful ornaments and bath and body products. Cedar Chest’s store manager told 22News that shoppers have already started checking items off their Christmas list despite the fact that Thanksgiving hasn’t even happened yet.

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December 2nd, 2014|Press Room|

Economists Predict a Busier Holiday Shopping Season this Year

NORTHAMPTON, Mass. (WWLP) – Slowly, we’re starting to see holiday decorations and holiday shopping commercials.  22News Reporter Kait Walsh explains the economic outlook for the upcoming holiday shopping season.  “I checked out a hundred stuff.” Weeks before Thanksgiving, six-year-old Max Brandt has already made his Christmas wish-list. “I checked out, I had two magazines I checked out.

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November 9th, 2014|Press Room|

Trick-or-treaters Stocking Up at Northampton Businesses

NORTHAMPTON, Mass. (WWLP) – The trick-or-treaters are scouring the streets of Northampton in search of candy. It’s called the Downtown Northampton Trick or Treat. The Northampton Business Improvement District has held this event for the past 6 years, and nearly all of the downtown businesses participate. The ones that do have an orange sign outside. Kids can go in a get their candy, and this year, as part of the Teal Pumpkin Project, some businesses are offering non-candy treats for kids who may have food allergies.

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November 2nd, 2014|Press Room|

Caroline McDaniel to open ConVino wine bar in Thornes Marketplace

NORTHAMPTON — As a restaurant consultant in New York City during the 2000s, Caroline McDaniel watched dozens of wine bars open in the Big Apple.

The Smith College graduate, who at the time frequently returned to Northampton for regular haircuts, started telling anyone who would listen that the concept would be a perfect fit for Paradise City. But when the calendar flipped to 2014 and no one had taken a stab at the business concept, McDaniel decided not to wait any longer — she began planning to do it herself.

October 13th, 2014|Press Room|

Northampton Chalk Art Festival set to kick up dust at Thornes

NORTHAMPTON — On Sept. 12, some talented artists will be able to chalk their successes up to, well, chalk. The Northampton Chalk Art Festival returns to Arts Night Out that day, with nine artists competing for prizes of $250, $150, and $100. The prizes will be awarded by a panel of judges for the top three creations. This will be the fifth iteration of the festival, which began in 2010. The nine artists were chosen by a juried process and will each receive a $100 stipend.

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September 4th, 2014|Press Room|

Merchants Offer Advice to Customers Taking Advantage of Massachusetts Tax-free Weekend

NORTHAMPTON — As merchants brace themselves for crowds this tax-free weekend, some advise their customers to decide on their purchases the day before to avoid some of the hassle. “Try to picture 32 bodies” in this store, remarked Ken Adams, sales associate at Besko’s Appliance, a small home and kitchen appliance shop on Cottage Street in Easthampton. That was the number of customers he recalls were waiting for him at one point during last year’s sales tax holiday.

August 18th, 2014|Press Room|