NORTHAMPTON — As a restaurant consultant in New York City during the 2000s, Caroline McDaniel watched dozens of wine bars open in the Big Apple.

The Smith College graduate, who at the time frequently returned to Northampton for regular haircuts, started telling anyone who would listen that the concept would be a perfect fit for Paradise City. But when the calendar flipped to 2014 and no one had taken a stab at the business concept, McDaniel decided not to wait any longer — she began planning to do it herself.