It’s called ‘self-gifting.’ That’s a term contrived years ago by those in the retail industry to describe the act of treating yourself to a few niceties during the holiday season while you’re also out shopping for relatives, friends, and co-workers. It’s not exactly a precise measurement when it comes to retail spending, but the level of self-gifting has become a fairly reliable barometer in recent years when it comes to overall consumer confidence and willingness to spend.