Taking Advantage of Small Business Saturday

NORTHAMPTON, Mass. (WWLP) – If you missed out on Black Friday, Saturday is your chance to shop til you drop while supporting local businesses. Some people shopped til they dropped on Black Friday, but others waited specifically for Saturday. Saturday is Small Business Saturday, a day to support local stores during holiday shopping. Katie Rennie, [...]


Black Friday is Not so Black in Downtown Northampton

NORTHAMPTON — There wasn't much black about Black Friday in Northampton, with people shopping under giant artificial snowflakes before going out in the snow-filled streets. Although synonymous with deals on the day after Thanksgiving, "Black Friday" originated in Philadelphia, where it was used to describe the heavy and disruptive traffic that would occur on that [...]


Holiday Shopping in Full Swing at Thornes Marketplace

NORTHAMPTON, Mass. (WWLP) – Thornes Marketplace may not get the Black Friday rush of the big box stores, but they like it that way. Instead, the retailers in Thornes cater to customers who want something unique. This Christmas, people are buying scarves and hats, they’re buying cookware, books, meaningful ornaments and bath and body products. [...]