Steve Herrell, Ice Cream Pioneer, To Cut Back Presence at Northampton Store

NORTHAMPTON – After the first of the year ice cream aficionados will still see “smoosh in” ice cream pioneer Steve Herrell in Herrell’s Ice Cream tinkering with equipment, perfecting a new flavor or meeting and greeting customers. What they won’t see is Steve Herrell, who turns 70 in April, accepting supply deliveries, rotating stock, replacing light bulbs, fussing over employee schedules or doing a lot of the other mundane day-to-day work of owning a business. Herrell, starting Wednesday, is taking a year-long sabbatical as he transitions to retirement.

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